3 Reasons Your Job Search Strategy Is Failing (And How to Fix It)

Written By Catriona Rogers

Job searching can feel like a full-time job in itself, but if you’ve been endlessly scrolling through job boards and hitting dead ends, it’s time to rethink your job search strategy. Here are three common reasons your online job search may be stalling—and how working with a career coach can get you back on track.

looking for a job

1. You’re Aimlessly Scrolling

Endlessly scrolling through job listings, hoping the perfect job will magically appear, is a common trap. You might find yourself checking job boards multiple times a day, but without a clear direction, it’s easy to lose focus and start moulding yourself to fit job-descriptions that don’t align with your true career goals. This scattergun approach not only wastes time but can also leave you feeling overwhelmed by the sheer volume of options, leading to "paralysis by analysis."

 The Fix:

As a career coach, I help my clients take control of their job search strategy. Once you have clarity on what truly matters to you—your values, strengths, and long-term aspirations— you’ll be able to develop a targeted job search plan. With this focus and the right tools, you’ll confidently approach opportunities that align with who you are and where you want to go, rather than reacting to whatever is available. You'll be in the driver’s seat, exploring roles that truly fit your vision and career aspirations.

 2. You’re Doubting Your Skill Set

Do you find yourself reading job descriptions and thinking, “I’m not qualified for this”? Self-doubt can be a major obstacle in your job search. Lack of confidence often leads to passing over opportunities that are well within your capabilities or settling for roles that don’t challenge or fully utilise your potential.

 The Fix:

A career coach can help you recognise and embrace your strengths and experience. Through personalised coaching, you’ll learn how to position yourself for roles you may have once considered out of reach. The right support can empower you to aim higher and pursue the path you’ve always dreamed of.

 3. A Change Feels Overwhelming

The fear of making a career change can stop you in your tracks. Whether you’re unsure of what you truly want, or you feel daunted by the thought of starting over, the idea of navigating a new path can be paralysing.

 The Fix:

Clarity is key! By working with a career coach, you'll gain the focus and direction needed to make informed decisions about your future. With my support, you'll gain a clearer understanding of your goals and co-create an actionable plan. Instead of feeling overwhelmed by change, you’ll feel motivated and energised to take the necessary steps toward a career that excites you.

Take Control of Your Job Search Strategy

If your online job search has been going nowhere, it might be time to seek help. As a specialist career coach, I’ve helped countless professionals move from feeling stuck to purposeful career changes. By working together, we’ll create a tailored action plan, leverage proven career growth strategies, and boost your confidence so you can move forward with insight and purpose.

Benefits of Working with a Career Coach:

  • Create a personalised, actionable job search strategy tailored to your strengths and career goals.

  • Build the courage to pursue roles that align with your values and aspirations.

  • Receive expert guidance on how to position yourself for higher-level opportunities or career pivots.

  • Overcome self-doubt and build a strong sense of self-worth in your professional abilities.

  • Stay motivated and focused on taking steps toward a career that excites and energises you.

Don’t let distractions or doubt hold back your job search strategy any longer. A career coach can help you move toward roles that light you up and align with who you are at your best.

Ready to stop aimlessly scrolling and start taking charge of your career? Let’s work together to create your brighter, more fulfilling future. To find out more about my career coaching services, book a free 45-minute discovery call today and take the first step toward a job search plan that works for you.


Catriona Rogers